Design Thinking & Information Architecture
For the relaunch of a major banking cooperative’s websites, we faced the challenge of managing a vast amount of information, while addressing the needs and goals of a diverse group of stakeholders. My role was to design and facilitate workshops that would help structure the content and create the foundation for the site’s new information architecture.
Workshop Format
I developed a design thinking workshop that allowed us to gather input from all stakeholders, each bringing a unique perspective on both user needs and business objectives. The workshop centered around interactive sessions using cards and whiteboards, where we clustered and prioritized content for each topic. This format ensured active participation and collective decision-making.
Rough Wireframes & Content Structure
Once we had a clear view of the priorities, we began sketching rough wireframes on the whiteboards. These early-stage layouts gave us a quick, collaborative way to test the information architecture, ensuring it made sense to both stakeholders and users. We used this method to:
- Validate the structure of the site
- Identify content formats for various page types
- Develop a clear content hierarchy
Results
The outcome of the workshops gave us a solid, early vision for the site’s layout and content structure, ensuring alignment across stakeholders. We also established the information architecture for the new website, organizing a wide range of complex topics. This gave us confidence moving forward, whether in management syncs or discussions with technical teams.
Next Steps
With the groundwork laid, we had a strong base to continue refining the designs, and later, to conduct user testing for validation before full implementation.
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